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Ressort: Events, Tourismus, theALPS_E
Datum: 28.5.2010
Ort: Arosa/ Graubünden

theALPS Symposium 2014 addresses the „Alpine Customer Journeys“

How will Alpine tourists book in the future and how will they get their information? Digital media has revolutionised the patterns of information, communication and booking as well as the holiday experience itself. The theALPS Symposium on September 16th 2014 in Arosa, in the Swiss Region Graubünden, will analyse the present behavioural patterns of the Alpine tourist and draw conclusions for the future. The theALPS Symposium is a prelude for the over-arching Alpine event for specialists theAlps on September 16th and 17th 2014.

„Alpine Customer Journeys – Next Generation Channel and Touchpoint Management“ is the title of the study which the over-arching Alpine support association Verein AlpNet commissioned from Prof. Marcus Schögel of the Institute for Marketing at the University of St. Gallen.

The object of the currently running research project is to establish the factors for successful customer management in the Alpine region in the future by highlighting the “Customer Journey“. “Customer Journey“ is defined as the way that the customer plans his holiday, from the initial impetus from friends to advertising material, booking, the on-site experience and communication when he/she is back home.  The increased use of digital media will be a defining factor for successfully coordinating the various means of communication and marketing channels for tourism suppliers.

Prof. Schögel will present the most important findings from this cutting edge study for the first time during the theALPS Symposium this year, followed by more fascinating presentations and specialist discussions about the central topic.

The theALPS Symposium begins on Tuesday, September 16th during the afternoon in the Arosa Sport- & Congress Center and preludes the over-arching specialist event theALPS. The theALPS Awards Ceremony follows in the evening. On Wednesday, September 17th, the Alpine tourism suppliers from the AlpNet regions and their global international business partners meet up in the theALPS Trading Room to establish new contacts and conduct business.

Background information about theALPS 2014

The Tyrol saw the birth of the development of the international event for tourism specialists theALPS and at the initiative of the Tyrol, in conjunction with other leading Alpine regions, the first full version of theALPS took place in 2011 in Innsbruck – with theALPS Trading Room, theALPS Symposium and theALPS Awards.

The support association AlpNet was founded in 2012 and today counts the tourist regions of Bern-Bernese Oberland, Graubünden, Lucerne-Lake Lucerne, Rhône-Alpes, South Tyrol, Tyrol, Trentino and Wallis among its members.

In 2013, the AlpNet partner Rhône-Alpes Tourisme took on the role of host and welcomed around 300 participants in Chamonix-Mont Blanc. Roughly 100 business partners from 32 nations world-wide used the opportunity in theAlps Trading Room to establish further contacts – to further develop previous b2b fairs and to establish contact with leading decision makers of tourism organisations, sales groups, hotels and leisure activity providers from all of the AlpNet countries. Beyond the event itself, participants also had the opportunity to personally get to know the area around the event using the post tours. In 2014, the event will be in the Swiss Alps for the first time and will be organised and staged by Arosa Tourismus in close cooperation with Graubünden Tourism.

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Prof. Marcus Schögel of the Institute for Marketing at the University of St. Gallen will present gus study about „Alpine Customer Journeys – Next Generation Channel and Touchpoint Management“.

Foto: Marcus Schögel (reprinting free of charge)

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This years' theALPS event takes palce from September 16 until 17 in the renowned tourist destination of Arosa in the partner region of Graubünden.

Foto: Arosa Tourismus (reprinting free of charge)

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