theALPS
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Ressort: Reise, Tourismus, Wirtschaft, theALPS_E, Biken
Datum: 10.8.2015
Ort: Moena/Val di Fassa, Trentino

Five outstanding bike projects nominated for the ‘theALPS Award 2015’

To select nominations for the coveted theALPS Award, which is presented during the international event for tourism specialists theALPS 2015, FH-Prof. Hubert Siller (Management Center Innsbruck/MCI Tourismus) presided over an expert jury that selected five top nominations out of the 20-plus projects submitted on this year's theme “Alpine Bike Tourism“: graubündenBIKE (Graubünden/CH), Mythos Ötztaler Radmarathon(Cycle Marathon) (Tirol/AT), Sellaronda MTB Tour (Südtirol, Trentino, Veneto/IT), Val di Sole Bike Land: the land of bikers (Trentino/IT) und Verbier Bikepark (Wallis/CH).

This year's edition of the international event for tourism specialists theALPS 2015 is highlighting the ‘Alpine Bike Tourism’ trend, as indeed does the theALPS Award itself.  Twenty-four projects from the AlpNet association member alpine regions in France, Austria, Italy and Switzerland were entered.  To be nominated for the theALPS Award 2015, the regions were called upon to present outstanding performances in the field of bike tourism.  The President of the expert jury, FH-Prof. Hubert Siller, director of MCI Tourismus, praised the high quality of the submissions: “the submitted projects show once again this year the high spirit of innovation as well as the follow-through to create new things to offer in the alpine regions”.  The expert jury, made up of academic representatives and media specialists, analysed the selected projects in detail and nominated the five finalists for the theALPS Award 2015.

Bike projects from Switzerland, Austria and Italy among the nominees

The nominated projects on the theme “Alpine bike Tourism“ may be very different from one another, but they are all linked together by the high quality of their conception and their successful implementation.

Graubünden (CH) aims to develop itself into one of the most diverse bike regions using an innovative, integrated and inter-regional approach in the fields of infrastructure, public transport for bike riders and uniform development and quality standards.  The Bike-Event Ötztaler Cyle Marathon (AT) is well-established due to its success over many years:  held since 1982 and with its 238 kilometres, 5500 meters cumulative height gain, 4 alpine passes and 3 climatic zones, it counts amongst the most difficult races in Europe which anyone can take part in.  The appeal of the event is confirmed the 20,000 applications which are received each year, only 4000 of which are successful.  The Sellaronda MTB Tour (IT) is an inter-regional panoramic tour for mountain bikes around the Sella Massif in the Dolomites, a UNESCO World Heritage Site.  The Sellaronda offers various possibilities, from the 'Gourmet' version to the E-bike and the 'Gravity' version, under constant supervision of experienced guides.  The Val di Sole (IT) sealed its place in the international mountain bike scene after organising the Mountain Bike World Championships in 2008 and thereafter introducing many subsequent measures and unique initiatives.  It has established itself as a high-quality venue for bike events as well as a cyclist destination.  In the Verbier Bikepark (CH) both experts and beginners can test their expertise on the downhill tracks and the freeride/enduro trails – something therefore for young and old, for the whole family as well as for the dedicated cyclist.

The final decision on the award winner will be taken after an in-depth appraisal during the final jury session in Moena/Val di Fassa on September 7th and will be announced on September 8th  as a part of the official theALPS Award Ceremony during the theALPS Symposium.

The theALPS Award is conferred on behalf of AlpNet – the association for the promotion of alpine tourism, consisting of eight leading tourism regions within the European alpine area – under the academic leadership of MCI Tourismus Innsbruck.  The objective is to offer a public stage, during the annual specialist event theALPS 2015, to outstanding market performances that have already been implemented in the field of tourism in the alpine region.

The jury's reasons for the nominations of the top 5 projects in summary:

graubündenBIKE
“In conjunction with various stakeholders from transportation, the economy and tourism, and with  particularly innovative management and organisation, graubündenBIKE has succeeded in creating an inter-regional project with an integrated development approach.  The project participants thus create a high-quality and holistic product concept by combining individual services for tourism around the bike theme.“

Mythos Ötztaler Cycle Marathon
“Since 1982, this valued and successful event concept with its real and authentic regionalism has awakened  desire amongst cyclists and it also lends additional appeal to the destination. Year after year, around 20,000 sports fans (only 4,000 start positions) look forward with excitement to this international and exclusive event and drive both the organisers and the participants on to ever higher and better performances.“

Sellaronda MTB Tour
“An inter-regional bike destination around the breath-taking Sella Massif with various guided themed routes, from culinary (Gourmet Tour) to comfortable (E-bike Tour) or adrenalin (Gravity Tour), the many lift systems and the professional guides ensure a safe panoramic round trip, accessible to all.  Special events such as the Sellaronda HERO top off this unique cycling experience."

Val di Sole Bike Land: the land of bikers
“Since the UCI Mountain-Bike World Cup, Val di Sole has succeeded in creating both a unique position and features for the destination and has combined competitive sports with sport for tourists.   Val di Sole Bike Land offers a comprehensive bike experience with many routes and additional attractions.

Verbier Bikepark
“With its Bikepark, Verbier succeeds in transporting the lifestyle of Winter into the Summer, in an impressive manner.  Using the motto “quality and diversity, not quantity,“ Verbier provides an exceptional mountain experience using Swiss craftsmanship as well as by offering challenging routes.  And lately, it has succeeded in winning over the principal winter target groups for the summer.“

theALPS 2015: 6th – 8th September, Moena/Val di Fassa, Trentino

Approximately 300 participants are expected at theALPS 2015, the event for tourism specialists in Bike-Eldorado Moena/Val di Fassa in the Dolomites: leading decisions makers in the field of European alpine tourism, international business partners and media representatives.  The initiative, the idea of eight leading tourism organisations from the European Alpine region who have come together under the umbrella association AlpNet, consists of the following programme points: theALPS Trading Room, theALPS Symposium and theALPS Award.  This year all elements will highlight Alpine cycling.  During the Symposium, the university institution EURAC together with the Trentino School of Management will present a study on this topic, commissioned by AlpNet.  Harald Pechlaner (EURAC) will explain the essential elements – such as insights into market potential for bike tourism in the alpine tourism sector – and present recommendations for action in the fields of product development and marketing approach.  To facilitate the best possible implementation, proposals for sales opportunities and best-practice examples will also be presented.  Furthermore, a discussion will take place on alpine bike tourism with internationally recognised experts such as Tom Prochazka (Gravity Logic), Uli Stanciu (founder of the Transalp Bike Race), Gitta Beimfohr (Bike Magazine), Johannes Jobst (Mountain News), Claudio Bassetti (Alpine Club Trentino SAT) and Bruno Fläcklin (MD Holiday Region of Lenzerheide).

At present, the following tourism regions work together through the umbrella association AlpNet: BE! Tourism, Graubünden Ferien, Luzern-Vierwaldstättersee (Lake Lucerne), Rhône-Alpes Tourisme, Tirol Werbung, Trentino Marketing, Südtirol Marketing and Valais Promotion.  The alliance has a common goal of continually developing alpine tourism and constantly increasing the travel opportunities on a worldwide scale.  With 245.3 million overnight stays, the members of AlpNet represent appox. 66% of the 375 million overnight stays in the alpine region.

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On Tuesday 8th September, after the theALPS Symposium in Moena, in the Italian Region Trentino, the prize-winner of this year’s theALPS Award competition will be announced.

Fotocredit: AlpNet (reprinting free of charge)

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Hubert Siller - MCI head of study courses in tourism and the leisure industry, Innsbruck – is chairman of an expert jury of specialist representatives and touristic specialist media that has drawn up a shortlist of nominees for the "theALPS Award 2015".

Fotocredit: MCI Tourismus (printing free of charge)

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300 leading decision makers from the European Alpine tourism are expected to come to theALPS 2015 in the bike-destination Moena/Val di Fassa.

Foto: Fototeca Trentino Sviluppo S.p.A./Pietro Masturzo (reprinting free of charge)

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