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***English Version*** theALPS Symposium 2016: Alpine Tourism impresses on competitiveness

Approximately 500 tourism experts, travel agents and media representatives came together over the last three days in Innsbruck for the international networking meeting theALPS. Following a fascinating opening Media Summit event and a strongly attended Trading Room, the theALPS Symposium session was a high-quality conclusion. The synoptic propositions resulting from the research project ‘The Future of Winter Travel in the Alps’ were intensely discussed, as was the presentation from trend researcher David Bosshart, managing Director of the GDI Gottlieb Duttweiler Institute for Economic and Social Studies. weiter…


**French Version** Symposium theALPS 2016: Le tourisme alpin est compétitif

Environ 500 agents de voyage, journalistes et experts du tourisme se sont réunis du 19 au 21 octobre 2016 à Innsbruck pour l’événement international theALPS. Après une rencontre au sommet des médias (au sens propre comme au figuré) et un workshop très attendu, le symposium theALPS a constitué une conclusion de haute qualité. Les propositions résultant du projet de recherche «L'avenir des vacances d’hiver dans les Alpes» ont été intensément discutées, de même que la présentation des tendances actuelles par le chercheur David Bosshart, directeur général du GDI Gottlieb Duttweiler Institute pour les études économiques et sociales. weiter…


*ENGLISH version* theALPS Media Summit 2016

international research team presented the principal challenges for alpine travel in winter weiter…


AlpNet: Alpine tourism gathers its strength

Eight leading alpine tourist organisations start concrete initiatives: newly commissioned studies into winter sports and biking opportunities should show the areas in which the Alps can be strengthened as a year-round destination. From 2016 these will be collectively marketed overseas. The tourist industry event ‘theAlps 2016’ with its affiliated trading room will take place from 19th to 21st October in Innbruck, Tirol, focussed on the subject “Future of winter tourism in the Alps”. weiter…


Five outstanding bike projects nominated for the ‘theALPS Award 2015’

To select nominations for the coveted theALPS Award, which is presented during the international event for tourism specialists theALPS 2015, FH-Prof. Hubert Siller (Management Center Innsbruck/MCI Tourismus) presided over an expert jury that selected five top nominations out of the 20-plus projects submitted on this year's theme “Alpine Bike Tourism“: graubündenBIKE (Graubünden/CH), Mythos Ötztaler Radmarathon(Cycle Marathon) (Tirol/AT), Sellaronda MTB Tour (Südtirol, Trentino, Veneto/IT), Val di Sole Bike Land: the land of bikers (Trentino/IT) und Verbier Bikepark (Wallis/CH). weiter…


The top five nominations for the theALPS Award 2014 are on the shortlist

For the theALPS Award 2014, 30 projects on digital marketing strategies and campaigns along the Customer Journey were entered. Experts under the chairmanship of FH-Prof. Hubert Siller (MCI Tourismus Innsbruck) have decided on the shortlist after a jury sitting in Innsbruck: Rewild by GTA - Grande Traversée des Alpes (FR); Ferienshop (Holiday shop) Davos Klosters (CH); Hüttenbuchungstool (Hut-booking tool) for the Peter Habeler Runde – Tourismusverband Mayrhofen (AT); Vee24 – Live-Help-Vertriebstool (AT); The Experience Jukebox – Valsugana Tourism (IT). weiter…


theALPS 2014 with an exclusive research study on the digital revolution in the Alpine region

“Alpine Customer Journeys – next generation channel and touchpoint management“ is the title of the theALPS Symposium that marks the opening of the over-arching Alpine event for specialists theALPS on September 16th and 17th 2014 in Arosa, in the Swiss Canton of Graubünden. Presentation of the finalists of the theALPS Awards 2014 will follow, including the prize-giving ceremony. The coveted award will be conferred this year for exceptional innovation in the field of digital marketing strategy. The theALPS Trading Room on September 17th is devoted to the 400 participants, who include knowledgeable Alpine business partners from all over the world and tourism suppliers from the Alpine partner regions, and the strengthening of their business networks and the conducting of their business. weiter…


Graubünden, Arosa to host theALPS 2014 in September

In 2014, the international event for tourism specialists, theALPS, will be held for the first time in Switzerland. The venue is the renowned tourist destination of Arosa in the partner region of Graubünden, on September 16 and 17. The AlpNet support association will thus receive a boost from two more Swiss regions, namely the Bernese Oberland and the Lake Lucerne region. weiter…


theALPS Symposium 2014 addresses the „Alpine Customer Journeys“

How will Alpine tourists book in the future and how will they get their information? Digital media has revolutionised the patterns of information, communication and booking as well as the holiday experience itself. The theALPS Symposium on September 16th 2014 in Arosa, in the Swiss Region Graubünden, will analyse the present behavioural patterns of the Alpine tourist and draw conclusions for the future. The theALPS Symposium is a prelude for the over-arching Alpine event for specialists theAlps on September 16th and 17th 2014. weiter…

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