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Ressort: Events, Sport, Tourismus, Wirtschaft, Youth Olympic Games - EN
Datum: 18.1.2012
Ort: Innsbruck

YOG put Tirol in the spotlight of the sports world

When taking stock of the initial phase of the 1st Winter Youth Olympic Games in Tirol, the results exceed all expectations. More than 700 journalists from 81 countries have been accredited for the Games in Innsbruck, Seefeld and Kühtai. Over 20 TV channels from all four corners of the world broadcast jaw-dropping pictures of the sports events taking place against the backdrop of a spectacular winter landscape deeply covered in snow. Tirol’s image as a young and sporty winter destination is thus further enhanced around the globe.

The official YOG motto ‘Be part of it‘ has been adopted by the Tirolean population with enthusiasm. 15,000 spectators attended the solemn opening ceremony held at Bergisel in Innsbruck during which three Olympic flames, one each for the Winter Games in 1964 and 1976 and another for the 2012 YOG, were lit in one host region for the first time. The hosts at the heart of the Alps have done an excellent job to give 1,059 young athletes from more than 70 nations, competing against each other in the medal events, an enthusiastic reception. Even the weather gods seem to have internalised the YOG DNA: Right in time for the Games, the entire Tirol was deeply covered in snow to provide a setting of irresistible charm.

The 2012 YOG make these pictures of deeply-covered mountain landscapes go around the world, a fact that Josef Margreiter, Head of the Tirol Tourist Board, is particularly pleased about: ‘Tirol, with its venues Innsbruck, Seefeld and Kühtai, leaves a lasting impression, thereby strengthening its position as the leading winter sports region in the Alps.’ The opening ceremony alone was covered by more than 3,000 media reports worldwide, proving for Mr Margreiter that Tirol’s commitment for the YOG bears fruit. Altogether 700 media representatives coming from 81 nations have collected their accreditation so far. Another 400 applications submitted by international media representatives have been registered. The list of reporting nations ranges from A for Angola to Z for Zimbabwe. More than 20 TV stations have dispatched camera crews to provide live footage of the competitions. In addition to the most important European channels such as BBC, ARD/ZDF, NRK (Norway), TVP (Poland), RTR (Russia), crews have also been dispatched to Tirol by Korea, China, Japan and even by the Latin-American ESPN. The worldwide media coverage constitutes priceless advertising value for Tirol, according to Mr Margreiter: ‘It is pleasing to see that, due to the success of foreign athletes, the international media attach that much attention to the Games.’

Besides the athletic aspect the topic ‘friendship across all borders’ has taken centre stage at the 1st Winter Youth Olympic Games. The young athletes as well as numerous fans embody this Olympic ideal in an impressive way. The high-level supporting programme of the YOG, such as the concerts taking place every evening at the Medals Plaza on Maria-Theresien-Strasse, draws hundreds of young people celebrating together. The organisers have demonstrated a strong sense for the musical taste of the young audience, as is proved by the steady stream of visitors despite the freezing temperatures. Parallel to the event, a comprehensive Olympic artwork, the Wall of Fame, is being created by all those participating in the YOG as well as their coaches and the spectators. This project is part of the artistic YOG supporting programme which also includes the presentation of the works of twelve students of the University of Applied Arts in Vienna. Sports and art act as universal links between the thousands of young people brought together by the YOG as athletes, helpers and spectators.

Many medal events are yet to be decided but at half-time of the YOG Tirol is already certain to be a winner. Even before the end of the event, Tirol’s tourism industry, first and foremost Josef Margreiter, is pleased about the worldwide advertisement and the positive outcome of the 1st Winter Youth Olympic Games which exceeds all expectations. ‘These Games have created magnificent pictures and exuberant moods that are unmatched. The coming together of young people from all over the world under the Olympic rings is a refreshing experience and the best advertisement our Heart of the Alps can get. Tirolean and international media and especially our enthusiastic visitors themselves contribute substantially to conveying the quality of this large-scale event and the appeal of our country. My sincere thanks go to all those involved!’

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Tirol Werbung GmbH
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Josef Margreiter, Head of the Tirol Tourist Board, draws a positive conclusion: ‘These Games have created magnificent pictures and an outstanding atmosphere. The coming together of young people from all over the world under the Olympic rings is the best advertisement our Heart of the Alps can get.’

Photo: Tirol Werbung
(free of charge)

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The 1st Winter Youth Olympic Games in Innsbruck featuring 1,059 participants from 70 nations were perceived worldwide as a celebration of sport and friendship.

Photo: Innsbruck2012.com
(free of charge)

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YOG mascot Yoggl carries Tirol’s image as the leading winter destination in the Alps with gorgeous pictures of mountains deeply covered in snow and brings it out to the world.

Photo: Innsbruck2012.com
(free of charge)

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Gold medallists of the 1992 Winter Games in 4-man bobsleigh, from left to right: Ingo Appelt, Gerhard Haidacher, Harald Winkler, Thomas Schroll as well as Thomas Wass (RLB Tirol Marketing) and Josef Margreiter (Tirol Tourist Board) drew the attention to the ‘Sportfilmfest’ film festival taking place as part of the YOG supporting programme at Innsbruck’s Leokino cinema.

Photo: Tirol Werbung
(free of charge)

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