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Ressort: Chronik, Events, Sport, Tourismus, Wirtschaft, Youth Olympic Games - EN
Datum: 21.1.2012
Ort: Innsbruck / Seefeld

YOG meant Gold for Tirol

At the close of the 1st Youth Olympic Winter Games (YOG) the Tirol Tourist Board draws a positive conclusion. The world’s biggest sports and culture event for the youth has put the number one winter sports region of the Alps in the international spotlight. Hundreds of media representatives provided on-site reports and sent stunning pictures of the snow-covered Tirol around the world. Tourism professionals were pleased to see accommodation booked out during an otherwise moderately booked January period.

All good things come in threes: The 1st Youth Olympic Winter Games in Tirol, also constituting the third Olympic Winter Games at the heart of the Alps, turned out to become a phenomenal success for the host region. Tens of thousands of enthusiastic spectators cheered on the world’s best up-and-coming athletes who competed for the coveted medals from 13 to 22 January 2012 in Innsbruck, Seefeld and Kühtai. Josef Margreiter, Head of the Tirol Tourist Board, was thrilled about the Olympic spirit which captured the entire Tirol during that week. ‘On the occasion of this world premiere, the first Olympic Games for the youth, Tirol once again proved its role as a perfect host, after the Olympic flame had already burnt twice in Innsbruck. Not only did the members of the organising committee, the great number of volunteers and athletes from all four corners of the world participate with enthusiasm, the local population also found itself captivated by the Olympics.’

Fritz Kraft, Head of the Innsbruck Tourist Office, considers the YOG to have been an outstanding experience: ‘The Olympic flame arrived and captivated us all.’ From a tourism perspective the Games were a big success for the host city Innsbruck, according to Mr Kraft. ‘At the first weekend, from 12 to 15 January, the city was fully booked, and during the following week our booking figures were also above average.’ The Tirolean state capital is pleased to see that the YOG made for fully-booked accommodation in the otherwise moderately booked mid-January period. And many of the visitors drawn by the YOG, according to Mr Kraft, announced that they had plans to come to Innsbruck again.

In the Olympiaregion Seefeld, which served as host venue of the YOG alongside Innsbruck and Kühtai, Markus Tschoner, Head of the Tourist Office, is pleased about ‘great and impressive numbers of spectators’ as well as new infrastructure put in place thanks to the Olympics. ‘The YOG once again gave us the opportunity to underline our expertise in the field of Nordic winter sports and to demonstrate it to the world at large. The infrastructure facilities created for the biathlon and ski-jumping competitions will continue to be of use for tourism purposes.’ In addition to the YOG, Seefeld also hosted the 75th congress of the International Sports Press Association (AIPS). On the occasion of this four-day event running parallel to the Games, another group of visitors, namely 270 sports reporters from all over the world, gathered in Seefeld and were thus given the chance to get to know Tirol’s Nordic centre. According to Mr Tschoner, it is still too early to provide exact numbers concerning the increase in overnight stays during the YOG and the AIPS congress. One thing is sure, however: ‘The atmosphere in the village was fantastic. It was truly inspiring.’

More than 700 journalists reported from Tirol during the YOG, bringing gorgeous winter pictures from the heart of the Alps to millions of homes worldwide. Priceless advertisement with a lasting effect on Tirol’s image as a young, forward-looking holiday destination, is Josef Margreiter convinced. ‘Due to the success of foreign athletes, there was extensive international media coverage of the YOG, with pictures of the snow-covered Tirol broadcast to the world.’ The link between Tirol and the Olympic Games, which saw its third edition on the occasion of the YOG, shall be maintained also in the future, revealed Mr Margreiter at the close of the large-scale event. ‘We want to be present at Olympic Games and provide a stage for Tirol also in the future.’

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Tirol Werbung GmbH
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Josef Margreiter, Head of the Tirol Tourist Board, draws a positive conclusion: ‘These Games have created magnificent pictures and an outstanding atmosphere. The coming together of young people from all over the world under the Olympic rings is the best advertisement our Heart of the Alps can get.’

Photo: Tirol Werbung
(free of charge)

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YOG mascot Yoggl carries Tirol’s image as the leading winter destination in the Alps with gorgeous pictures of mountains deeply covered in snow and brings it out to the world.

Photo: Innsbruck2012.com
(free of charge)

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Were pleased to welcome the YOG as well as the congress of the International Sports Press Association in Seefeld (from left to right): Markus Tschoner (Head of the Olympiaregion Seefeld Tourist Office), journalist legend Michael Kuhn, Hannes Gschwentner, member of the Tirolean regional government responsible for sports, AIPS President Gianni Merlo, Mayor of Seefeld Werner Friesser, Josef Margreiter (Head of the Tirol Tourist Board)

Photo: Tirol Werbung
(free of charge)

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The 1st Winter Youth Olympic Games in Innsbruck featuring 1,059 participants from 70 nations were perceived worldwide as a celebration of sport and friendship.

Photo: Innsbruck2012.com
(free of charge)

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